by Missy Jackson | Oct 27, 2026 | Blog
Your sales process may be working exactly as designed, but is it working for your customers? Explore why buying friction often reveals organizational alignment problems beyond the sales department.
by Missy Jackson | Oct 23, 2026 | Blog, Uncategorized
The Leadership Perception Gap: What Executives Believe, What Employees Experience, and Why the Difference Matters One of the things I’ve learned from working with leadership teams is that good intentions don’t always produce the experience we think they...
by Missy Jackson | Oct 16, 2026 | Blog
A leadership team can agree on a strategy and still struggle to execute it. Explore why productive disagreement, shared understanding, and feedback loops are essential to lasting alignment.
by Missy Jackson | Oct 9, 2026 | Blog
Reality Never Stands Still: Building an Organization That Notices When Things Change One of the things I have come to believe strongly is that organizations rarely get into trouble because they had no information. Generally, they had the information somewhere. A...
by Missy Jackson | Sep 25, 2026 | Blog
Customers experience the entire organization, not its org chart. Learn why Customer Alignment requires enterprise ownership, shared accountability, and feedback loops that turn voice into action.
by Missy Jackson | Sep 10, 2026 | Blog
Strong organizational alignment gives people the clarity to make good decisions closer to the work, and creates feedback loops that help leadership learn, adjust and stay aligned.
by Missy Jackson | Sep 2, 2026 | Blog
Good Good may have understood its core audience well. The deeper risk was mistaking that audience for the entire customer system surrounding its growing brand.
by Missy Jackson | Aug 28, 2026 | Blog
When Customer Signals Don’t Reach Leadership: How Alignment Drift™ Begins Organizations rarely lose touch with reality because they have no information. In fact, most organizations have more information than ever. They have customer surveys, CRM data,...
by Missy Jackson | Aug 21, 2026 | Blog
Your Customer Doesn’t Experience Your Org Chart: Why Internal and External Customer Alignment Must Work Together Organizations are designed around functions. Customers aren’t. Inside a company, work is divided across Sales, Operations, Finance, Technology,...
by Missy Jackson | Aug 11, 2026 | Blog
Organizations Don’t Drift Overnight. They Stop Reconnecting to Reality. One of the questions we get asked frequently is, “How do organizations become so misaligned?” It’s a great question, because I don’t know about you, but I have never walked into an...
