by Missy Jackson | Oct 16, 2026 | Blog
A leadership team can agree on a strategy and still struggle to execute it. Explore why productive disagreement, shared understanding, and feedback loops are essential to lasting alignment.
by Missy Jackson | Oct 9, 2026 | Blog
Reality Never Stands Still: Building an Organization That Notices When Things Change One of the things I have come to believe strongly is that organizations rarely get into trouble because they had no information. Generally, they had the information somewhere. A...
by Missy Jackson | Sep 25, 2026 | Blog
Customers experience the entire organization, not its org chart. Learn why Customer Alignment requires enterprise ownership, shared accountability, and feedback loops that turn voice into action.
by Missy Jackson | Sep 10, 2026 | Blog
Strong organizational alignment gives people the clarity to make good decisions closer to the work, and creates feedback loops that help leadership learn, adjust and stay aligned.
by Missy Jackson | Sep 2, 2026 | Blog
Good Good may have understood its core audience well. The deeper risk was mistaking that audience for the entire customer system surrounding its growing brand.
by Missy Jackson | Aug 28, 2026 | Blog
When Customer Signals Don’t Reach Leadership: How Alignment Drift™ Begins Organizations rarely lose touch with reality because they have no information. In fact, most organizations have more information than ever. They have customer surveys, CRM data,...
by Missy Jackson | Aug 21, 2026 | Blog
Your Customer Doesn’t Experience Your Org Chart: Why Internal and External Customer Alignment Must Work Together Organizations are designed around functions. Customers aren’t. Inside a company, work is divided across Sales, Operations, Finance, Technology,...
by Missy Jackson | Aug 11, 2026 | Blog
Organizations Don’t Drift Overnight. They Stop Reconnecting to Reality. One of the questions we get asked frequently is, “How do organizations become so misaligned?” It’s a great question, because I don’t know about you, but I have never walked into an...
by Missy Jackson | Jul 20, 2026 | Blog
Confidence Is Powerful. Curiosity Keeps It Honest. Leadership demands confidence. Every day, leaders are asked to make decisions with incomplete information. Teams are waiting for direction. Customers are waiting for answers. Markets continue moving whether...
by Missy Jackson | Jul 13, 2026 | Blog
The Customers You Lose Are Usually the Ones You Thought You’d Keep Few customer relationships end overnight. Most begin fading long before anyone notices. There isn’t one dramatic phone call. There isn’t one catastrophic mistake. There isn’t one competitor who...
