Our clients benefit by saving time, reducing costs, and becoming more competitive in today’s business climate.
We are highly focused on helping organizations achieve four primary goals:

Attract and Retain TOP Performers

EQUIP Leaders to Lead High Performance Teams

UNLOCK Outcomes for Greater Innovation


Have "RAVING FAN" Customers

We have helped over 150 businesses for almost 30 years with leadership development, strategic planning, teamwork training, and talent management through practical, easy-to-administer tools. We believe in a “work with” not “do to” philosophy of engaging leadership teams and organizations. Our best work comes from collaboration rather than command and conflict. We work with our clients to understand their organization, their people, their current processes, and their culture. Using best practices in utilizing technology, team building, and leadership development tools, we help our clients work as a team and empower them to achieve their desired outcomes with a people-first approach.


The Vantage Group is a company founded with the passionate belief that leading and working in an organization shouldn’t be a day-to-day struggle filled with frustrations, but rather an opportunity to better yourself, your employees, and your community. Over the past 30 years, we’ve perfected the art of empowering people-first organizations with a deep understanding of leadership and team development and celebrating the uniqueness of individuals that can go a long way toward employees achieving superior performance and overall satisfaction. We know it’s the talent inside your doors that moves the needle and makes a direct impact on everything you do.


Darrell Crawford, CPBA, CPDFA, CPHDA, CPEQA

Darrell Crawford, CPBA, CPDFA, CPHDA, CPEQA

Managing Partner

Darrell has more than twenty years of experience consulting entrepreneurial startups, global corporations and family-owned businesses. He is a certified personal Formula for Success coach, a certified Myers-Briggs® Type Indicator Practitioner, and a Personality Behavior, Motivators and Acumen Index analyst applying the DISC assessment tool. He and his team currently have worked with over 150 businesses helping them make better hiring decisions, retain employees, coach leaders, and strengthen executive teams.

Prior to founding Vantage, Darrell was a certified coach and board facilitator for The Alternative Board and founded the first TAB Boards in Michigan. He gained advertising and marketing experience with various firms as an account executive and advertising agency president, working on national automotive, retail and packaging accounts. Darrell helped develop the groundwork for two West Michigan advertising agencies and was responsible for directing the acquisition and management of several key accounts. His expertise in developing sales teams for the agencies translated into millions of dollars in sales throughout the more than 15 years he led these organizations.

He has also served as a guest lecturer at Michigan State University and as a conference speaker on subjects relating to marketing and sales, hiring, and developing next generation leaders in family-owned businesses. He currently conducts workshops for marketing, sales, Dynamic Communication and Strategic Planning throughout the United States.



Managing Partner

Missy is a solution-focused strategic architect who is passionate about supporting people in their personal and professional growth. She has more than 20 years of experience in developing clients and partners, from multi-million-dollar businesses to coffee growers in Central America. She is a certified analyst for Behaviors, Driving Forces, Acumen and Emotional Quotient assessments applying the DISC. She also specializes in improving business processes and applying a lean approach to solving problems. This combination of skills allows her to connect with all stakeholders in a multidimensional, strategic manner leading to the successful achievement of desired outcomes.

Prior to joining The Vantage Group, Missy worked as the Lead of Sales Enablement and Strategic Selling Programs as well as the pioneer Sales Performance Systems Manager for Herman Miller’s lean process expansion into Sales. She created leadership and development processes and training systems, led cross-functional teams on continuous improvement journeys and collaborated with senior leadership on formulating incentive and growth strategies. She also served as board chair of Health and Well-Being for the Herman Miller Cares Foundation. Prior to Herman Miller, Missy spent 8 years working in the commercial and residential construction industry serving in multiple capacities including sales and project management.

Missy’s passion for people is evident when looking at her history within non-profit and small business sectors. Shortly after graduating from Calvin College, Missy co-founded and managed a direct trade specialty coffee business sourcing from small-scale farmers in Central America. Currently she is serving as President for A.Y.A. Youth Collective board of directors and is an active member of several other community groups.

Randy Kimbler

Randy Kimbler

Vice President, Senior Sales Management Consultant & Sales Coach

Randy is a senior sales consultant and sales management practice leader in the Multi-Channel Customer Engagement area with more than 25 years of experience in Sales, Sales Management and Sales Training. He is experienced working with clients in numerous industries, including health care, technical services, and food supply. He is recognized for developing multiple sales teams through coaching, management, and national sales training programs. Along with his significant experience in developing sales teams, he has broad knowledge and experience developing sales tracking programs, online software tools and helping organizations implement CRM programs. He has presented at industry conferences, workshops and seminars, and has led the design, development and delivery of multi-dimensional cross-functional solutions to clients, bringing together Strategy, Sales Process Design, Sales Team Development, and improving Sales Team Hiring practices.

Prior to joining Vantage, Randy worked with many of the State Sales Operations for Aflac and helped bring some of their largest sales teams from mediocre performance to being top performing teams for the company. He has also developed two online software programs to evaluate sales team performance and a CRM phone application. He has broad technical and statistical experience in developing sales dashboards to aid in better sales management.

While working with The Vantage Group over the past five years, my company has grown an additional $2.5MM, we’ve established a national client base, and our net margin as a percent of revenue doubled. Their advice, sympathetic ear, external perspective, and occasional kick-in-the-pants has been a critical part of our success.

Carl Erickson

CEO, Atomic Object


Our mission is to engage leaders in creating an environment for their people to flourish and therefore own and deliver their part in the strategy of the organization.

The result is a unified team that has high morale, clarity of purpose and focused goal execution and an organization that attracts top talent as well as “raving fan” customers.

Vantage has been instrumental in helping us with our succession planning. We now have a clear roadmap for development and leadership preparation for future generations of our family.

Cliff Meeuwsen