by Missy Jackson | Sep 10, 2026 | Blog
Strong organizational alignment gives people the clarity to make good decisions closer to the work—and creates feedback loops that help leadership learn, adjust and stay aligned.
by Missy Jackson | Sep 2, 2026 | Blog, Uncategorized
Good Good may have understood its core audience well. The deeper risk was mistaking that audience for the entire customer system surrounding its growing brand.
by Missy Jackson | Aug 28, 2026 | Blog
When Customer Signals Don’t Reach Leadership: How Alignment Drift™ Begins Organizations rarely lose touch with reality because they have no information. In fact, most organizations have more information than ever. They have customer surveys, CRM data,...
by Missy Jackson | Aug 21, 2026 | Blog
Your Customer Doesn’t Experience Your Org Chart: Why Internal and External Customer Alignment Must Work Together Organizations are designed around functions. Customers aren’t. Inside a company, work is divided across Sales, Operations, Finance, Technology,...
by Missy Jackson | Aug 11, 2026 | Blog
Organizations Don’t Drift Overnight. They Stop Reconnecting to Reality. One of the questions we get asked frequently is, “How do organizations become so misaligned?” It’s a great question, because I don’t know about you, but I have never walked into an...
