by Missy Jackson | Sep 25, 2026 | Blog
Customers experience the entire organization, not its org chart. Learn why Customer Alignment requires enterprise ownership, shared accountability, and feedback loops that turn voice into action.
by Missy Jackson | Sep 10, 2026 | Blog
Strong organizational alignment gives people the clarity to make good decisions closer to the work, and creates feedback loops that help leadership learn, adjust and stay aligned.
by Missy Jackson | Sep 2, 2026 | Blog
Good Good may have understood its core audience well. The deeper risk was mistaking that audience for the entire customer system surrounding its growing brand.
by Missy Jackson | Aug 28, 2026 | Blog
When Customer Signals Don’t Reach Leadership: How Alignment Drift™ Begins Organizations rarely lose touch with reality because they have no information. In fact, most organizations have more information than ever. They have customer surveys, CRM data,...
by Missy Jackson | Aug 21, 2026 | Blog
Your Customer Doesn’t Experience Your Org Chart: Why Internal and External Customer Alignment Must Work Together Organizations are designed around functions. Customers aren’t. Inside a company, work is divided across Sales, Operations, Finance, Technology,...
