They Knew Their Customer. But Which Customer?
Good Good may have understood its core audience well. The deeper risk was mistaking that audience for the entire customer system surrounding its growing brand.
Slow Down to Move Forward: The Hidden Cost of Shortcuts in Customer Engagement
Slow Down to Move Forward: The Hidden Cost of Shortcuts in Customer Engagement In today’s business environment, speed is celebrated. Teams are encouraged to move fast, innovate quickly, and stay ahead of the curve. But when it comes to understanding your customers,...
Finding the Elusive Top Sales Performer
In sales, finding top performers can be a challenging task. These individuals possess a distinct set of skills, drive, and motivation that distinguishes them from others. But how can you locate these exceptional sales performers? You can increase your chances of...
Rethinking Accountability: Balancing Empathy and Performance in Business
In the ever evolving landscape of modern business, accountability stands as a foundation for success. Yet, as of late, accountability seems to be taking a serious hit. Why? The root cause most often seems to be tied to an overextended and confused application of empathy, which, if left unchecked, more often than not, leads to underperformance.
Uncertain Economy: The intersection of Culture, Profit, Fear, and Courage
Uncertain economies, shrinking sales funnels, and dwindling cash flow are the perfect breeding ground for fear to take over and poor decision-making habits to rear their ugly head. Unfortunately, this is often the reality for many organizations. Even those working...