by Missy Jackson | Jul 9, 2026 | Blog
Why Your Best Strategy Never Reaches the Customer There is something almost magical about strategic planning. Leaders step away from the day-to-day. Big ideas emerge. Priorities become clear. The future feels exciting. The room is energized. Everyone leaves believing...
by Missy Jackson | Jun 24, 2026 | Blog
The Fastest Way to Lose Trust? Ask for Feedback and Do Nothing With It. Most organizations believe asking for feedback is a sign that they care. And it is. Until nothing happens afterward. Then it becomes a sign of something else. A lack of listening. A lack of...
by Missy Jackson | Jun 22, 2026 | Blog
Customer Alignment Breaks Down When Change Is Done To People, Not With Them Customer voice work often reveals the truth. Sometimes that truth is encouraging. Sometimes it confirms what leaders already suspected. And sometimes it exposes gaps that require the...
by Missy Jackson | Jun 17, 2026 | Blog
Right Person, Right Seat…Or Just Different Than You? One of the most common leadership challenges I encounter as a coach is helping leaders distinguish between two very different realities: Is this the wrong person for the role? Or Is this simply someone who...
by Missy Jackson | Jun 15, 2026 | Blog
Developing Leaders Is a Customer Alignment Strategy Organizations often think of leadership development as a people initiative. An HR initiative. A talent initiative. But leadership development is also a customer alignment strategy. Because every customer experience...
by Missy Jackson | Jun 10, 2026 | Blog
The Customer Feels It When the Right People Are in the Wrong Roles Customer alignment depends on more than strategy. It depends on people. Not just good people. The right people, in the right roles, doing the right work at the right time. That distinction matters more...
by Missy Jackson | Jun 8, 2026 | Blog
You Can’t Improve What You Don’t Measure: Why Alignment Needs a Signal Most organizations measure performance. Far fewer measure alignment. And yet, alignment is often the hidden variable influencing everything else: Decision-making Execution speed Leadership...
by Missy Jackson | Jun 1, 2026 | Blog
Customer Alignment Means Nothing Without the Ability to Evolve Understanding your customer is only the beginning. What organizations do with that understanding is what ultimately matters. Many organizations invest heavily in gathering insight: Customer feedback Market...
by Missy Jackson | May 26, 2026 | Blog
The Cost of Assuming You Know Your Customer One of the most common alignment problems organizations face starts with a simple assumption: We already know what our customers need. Sometimes that assumption is based on history.Sometimes on instinct.Sometimes on...
by Missy Jackson | May 20, 2026 | Blog
Alignment Problems Often Look Like Performance Problems Organizations are quick to diagnose performance problems. Teams aren’t moving fast enough.Execution feels inconsistent.Accountability appears weak.Results aren’t matching expectations. So the response is...
