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Alignment Is Not Control: Why Great Organizations Push Decisions Closer to the Work

Alignment Is Not Control: Why Great Organizations Push Decisions Closer to the Work

by Missy Jackson | Sep 10, 2026 | Blog

Strong organizational alignment gives people the clarity to make good decisions closer to the work—and creates feedback loops that help leadership learn, adjust and stay aligned.

They Knew Their Customer. But Which Customer?

They Knew Their Customer. But Which Customer?

by Missy Jackson | Sep 2, 2026 | Blog, Uncategorized

Good Good may have understood its core audience well. The deeper risk was mistaking that audience for the entire customer system surrounding its growing brand.

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Recent Posts:

  • Alignment Is Not Control: Why Great Organizations Push Decisions Closer to the Work
  • They Knew Their Customer. But Which Customer?
  • When Customer Signals Don’t Reach Leadership: How Alignment Drift™ Begins
  • Your Customer Doesn’t Experience Your Org Chart: Why Internal and External Customer Alignment Must Work Together
  • Organizations Don’t Drift Overnight. They Stop Reconnecting to Reality.

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Recommended Reading:

"Crucial Conversations" by Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler

"Influencer" by Joseph Grenny and Kerry Patterson

"The 8th Habit" by Steven Covey

"Built to Last" by Jim Collins and Jerry Porras

"Team of Rivals" by Doris Kearns Goodwin

"Who Moved My Cheese" by Spencer Johnson, MD

"Drive" by Daniel Pink

"Leaving Microsoft to Change the World" by John Wood

"The 22 Immutable Laws of Branding" by Al Ries and Laura Ries

"The Tipping Point" by Malcolm Gladwell

"Run with the Bulls" by Tim Irwin

"Self Renewal" by John Gardner

"Primal Leadership" by Daniel Goleman and Richard Boyatzis

"Good to Great" by Jim Collins

"Traction" by Gino Wickman

"The Five Dysfunctions of a Team" by Patrick Lencioni

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