Built to reduce friction.
Designed to create alignment.

We help CEOs and executive teams establish Customer Alignment as the operating system—so priorities are clear, decisions move fast, and execution holds as complexity increases.

With our Dynamic Customer Alignment System, leaders stay aligned on what matters most. The system creates a single, shared operating signal across the organization. It connects strategy to leadership decisions, leadership decisions to execution, and execution to what drives customer and business value—every day.

Guiding Belief

People are the strategy.

Leaders make faster, consistent and clearer decisions, with priorities anchored in customer truth.

How We Work

We work with, not to.

We collaborate rather than prescribe. We listen carefully and challenge thoughtfully—helping leadership teams see clearly, decide confidently, and move forward together.

Our Story

Work shouldn’t feel like constant friction.

Organizations do their best work when leaders have clarity, teams trust one another, and people can see how their work connects to meaningful outcomes—for customers and the business.

For decades, we’ve helped leaders better understand themselves, their teams, and the systems they operate within. We’ve seen what happens when individual strengths are honored and direction is shared: stronger performance, deeper engagement, and sustained growth.

When alignment begins to slip:

  • Priorities get interpreted differently.
  • Decisions slow down.
  • Strategy becomes abstract.
  • Execution loses consistency.
Not because people aren’t capable—but because they’re no longer moving from the same signal.

Our Story

Work shouldn’t feel like constant friction.

Organizations do their best work when leaders have clarity, teams trust one another, and people can see how their work connects to meaningful outcomes—for customers and the business.

For decades, we’ve helped leaders better understand themselves, their teams, and the systems they operate within. We’ve seen what happens when individual strengths are honored and direction is shared: stronger performance, deeper engagement, and sustained growth.

Our Evolution

Alignment changes everything.

For much of our history, our strength was range. We were adaptable, responsive, and able to support a wide set of leadership and organizational needs.

Beginning in 2021, we became more intentional about focus—asking where our work creates the most lasting value for leaders and organizations. The answer was consistent:

Alignment changes everything.

As we move into 2026, our work is centered on building Customer Alignment as an operating system—a disciplined way to connect strategy, leadership, and execution to what actually drives value.

This isn’t a departure from our past. It’s the natural evolution of it.

Our capabilities—leadership development, talent assessment, strategic planning, and growth frameworks—now serve a clearer purpose: reinforcing alignment where it matters most and sustaining it over time.

Capabilities

Built to reinforce alignment.

This isn’t a departure from our past. It’s the evolution of how we apply it—more focused, more durable, and more connected to what drives value.

Our Values

Decision tests that keep us aligned.

Our values guide how we work and how we make decisions. We anchor our approach in real customer truth, cut through noise to create clarity, and believe alignment is built through partnership and discipline over time. We act with integrity, speak honestly, and hold ourselves to continuous improvement—so leaders can make confident decisions that hold as their organizations grow.

Customer Truth Is the Anchor

Does this decision reflect real customer value—or internal assumption and noise?

Do “With,” Not “To”

Are we building alignment with leaders and teams, or pushing a solution onto them?

Integrity, Always

Is this the right decision—even if it’s harder or less convenient?

Continuous Improvement

Will this lead to better decisions tomorrow than the ones we made today?

Clarity Over Complexity

Does this make priorities clearer, or does it add unnecessary complexity?

Discipline In Aligment

Will this reinforce alignment over time, or is it a one-off action?

Honest, Constructive Challenge

Are we saying what needs to be said, in a way that moves things forward?

Want to see what alignment looks like in your organization?

Start with the truth—and a clear view of what’s helping (or hurting) momentum.
Start Your Alignment Journey

Meet Our Team

Missy Jackson, THDC, TEQC

President | Managing Partner
 
Missy Jackson is a Customer Alignment Systems Architect who helps organizations connect the voice of their customer with the internal systems required to deliver on it. She works with leadership teams to align strategy, leadership, and execution so organizations can consistently translate vision into meaningful customer outcomes.
 
With more than 25 years of experience across global corporations, entrepreneurial ventures, and nonprofit organizations, Missy brings a practical approach to turning insight into action—helping leaders create clear priorities, aligned teams, and disciplined execution.
Darrell Crawford

Darrell Crawford, THDC, TEQC

Founder | Managing Partner
 
Darrell Crawford helps organizations strengthen the leadership and talent systems that drive customer alignment. With more than 30 years of experience advising entrepreneurs, family-owned businesses, and global organizations, he specializes in helping leaders build teams that execute strategy and deliver consistent customer value.
 
Darrell’s expertise in behavioral analytics, leadership development, and executive coaching enables organizations to make better hiring decisions, strengthen leadership teams, and build cultures where people and performance align.
Darrell Crawford

Yvette Emelander

Senior Customer Experience Consultant
 
Yvette Emelander helps organizations align operations, teams, and processes around the customer experience. With more than 25 years of leadership experience across finance, operations, sales, and service, she brings a unique cross-functional perspective to designing systems that improve customer outcomes.
 
Yvette works with organizations to translate strategy into practical execution across the customer journey—helping teams improve retention, strengthen relationships, and deliver experiences that build long-term loyalty.
image of Randy Kimbler

Randy Kimbler

Vice President | Senior Sales Management Consultant & Sales Coach

Randy Kimbler helps organizations align their sales strategy, sales teams, and customer engagement systems. With more than 25 years of experience in sales leadership and sales management consulting, he specializes in helping organizations build sales systems that drive performance and deepen customer relationships.

Randy works with leadership teams to design clear sales processes, strengthen sales leadership, and implement data-driven systems that create accountability, improve results, and align sales teams around customer outcomes.

image of Randy Kimbler

Connie Sattler, Ed.D.

Change Management Consultant

Connie Sattler helps organizations navigate change while keeping leaders, teams, and execution aligned around customer outcomes. With more than 30 years of consulting and leadership experience, she brings a calm, disciplined approach to managing complex organizational transitions.

Connie specializes in helping leadership teams translate strategy into practical implementation—aligning communication, people, and processes so change initiatives gain traction and deliver results. Her background spans Fortune 500 companies, higher education institutions, and nonprofit organizations, where she has guided leaders through complex transformations, systems implementations, and organizational development initiatives.