Setting your business apart: What it takes to truly attract and retain talent, customers, and service partners
How are you addressing business differentiation? Can we really differentiate our business from the one down the street? This is a question that businesses near and far are grappling with more so today than ever. Differentiation…meaningful differentiation in highly...
Using Fountain vs. Waterfall Method: Developing and Communicating Business Strategy
In the business world, there are two popular ways I’ve often talked about how we develop and communicate strategy: the waterfall method and the fountain method. In theory, they both make sense, but I’d argue one of those methods, over time, will deliver better and...
Branding Refresh: Are You Following the Five V’s?
Coming up on 2 ½ years of official partnering together, Darrell Crawford, founding partner of The Vantage Group, and I decided it was time to make some intentional changes around our branding and messaging with the goal of clarity being our main driver. Like many...
Who Are Your High-Potential Employees?
High-potential employees are those you consider critical to your organization. What are you doing to let your high-potential talent know you want to invest in their career development?