Attract clients faster by mastering the "Seven Fast-Track Steps to More Clients."

Are you still struggling with marketing?

If your business is not attracting as much business as you'd like, there is a reason. You're avoiding marketing for one or more of the reasons below:

• You resist marketing because of fear of rejection or worry about doing it wrong
• Marketing feels like a chore. It's not fun and not easy.
• You don't know how to get the attention of prospects.
• You're not good at writing copy for marketing materials.
• You are not sure which marketing tactics work best.
• You can't find the time to fit marketing into your schedule.
• You don't have a plan to put it all together.
• Add yours here ___________________________________

There's a different way to market yourself
The above reasons (and many more) are what we've heard from many executives. Marketing is hard, it's not fun, there's no time, and besides it really doesn't work anyway!

But deep down, you know there must be a way to effectively market your business. You've seen other companies do it. You've seen business associates with no more expertise and intelligence than you, gain more attention, attract more business and make more money with seemingly a lot less struggle and effort.

So, what's their secret?

Well, it's not one secret, it's at least seven secrets. They are doing things that most organizations simply don't do.

• They make marketing into a game that they play to win. And they realize there are certain rules to follow.
• They have a mindset about marketing that is positive, not negative. It's based on contribution, not fear.
• They know how to speak about their business in a way that naturally attracts attention and interest.
• They have a marketing message that stands out and makes it clear to everyone what value they offer.
• They have marketing materials that build trust and credibility because they explain what the client gets, not what they do.
• They implement a select number of marketing tactics or activities and they apply them religiously.
• They have action plans that guide their marketing, not random activities implemented sporadically, if at all.

But these seven secrets really don't help you much unless you know how they actually work. How do you change your mindset, make marketing into a game, get attention and implement successful marketing tactics and plans?

And how can you learn this quickly?
You need to grow your business now, not someday. You need the tools and skills for marketing your services as soon as possible. And you need a proven, reliable approach for learning how to do this.

Introducing the Fast Track to More Clients Program
The Fast Track to More Clients is about mastering the seven marketing secrets outlined at the top of this page. The program is divided into seven Fast Track Steps that are learned and implemented over seven sessions or an in-depth two-day workshop. This program is a fast and affordable approach to learning and implementing a marketing approach that actually works.

Ready? Here's Seven Steps in the Fast Track Program

1. Marketing Ball - Turning marketing into a game
If marketing is a game (and it most certainly is), you need to know the rules and the moves to win. You can't even get on base until you know what generates attention and interest in a prospective client. And when you know where all your prospects are on the game board, you'll know what move to make.

2. Marketing Mindset - A new mindset about marketing
We'll uncover your old, worn out and counter-productive marketing mindset. Then we'll apply the most powerful process yet discovered to turn that mindset inside out. You'll never think of marketing the same way again. For many, this will be the most important part of the program.

3. Marketing Syntax - The language of marketing
At the heart of it, marketing is all about communication. What comes out of your mouth and what you write is what moves a prospect into action. When you learn the simple syntax to the language of marketing, you'll start communicating with impact.

4. Marketing Messages - That get attention and interest
A marketing message isn't a clever tagline or logo, it's a three-part formula that's actually easy to create and implement. You can test its effectiveness immediately and fine tune it until you get a "that's for me!" response every time you speak about your business.

5. Marketing Currency - Powerful marketing information
Currency buys things. In marketing, currency buys interest, credibility, trust and engagement. You'll learn how to create your own marketing currency in the form of an Audio Logo, an Executive Summary and every kind of written, printed and online marketing materials.

6. Marketing Tactics - The ways you get out there
There are dozens of tactics you could employ to get the word out about your services. But you need to know when and how to apply them for the best results. You'll learn the secrets to applying tactics that your prospects are most likely to respond to.

7. Marketing Action Plans - A focused track to run on
A plan isn't just a to-do list. It's more like a recipe with several ingredients that need to be combined and cooked to perfection. You'll discover how to apply marketing action plans that ensure a stream new clients is the final result.

How does the Fast Track to More Clients Program work?
The format is simple, yet effective. Once a week, for seven tele-sessions or through two in-depth day long workshops, you'll join in sessions that outline the principles for each Fast Track Step. Then you'll work on applying this marketing action step between sessions. By the end of the sessions you'll have a complete marketing action plan for your business.

An Approach that Works
A comprehensive workbook is included with the Fast Track Program. You'll be able to download it as a pdf file and put it in a binder to work from. In addition, you'll get special worksheets each week to do the exercises in the seven steps.

Each Tele-Session Fast Track Program is also divided into small groups of seven or eight participants. You'll be in touch by email (and phone if you want) to give feedback on each of the Fast Track Steps as you complete them. After the program is over, you may choose to continue with your group (at no cost) to support each other in implementing your Marketing Action Plans.

As you can see, this is a very systematic, organized and focused approach to attracting clients. It doesn't depend on marketing tricks or hype but on proven marketing principles and practices. It's something you can do. And it's designed to get you past your fears of marketing and into action.

What makes the Fast Track to More Clients Program different from other marketing programs or workshops?

• Identifies the fears that are holding you back and addresses them directly
• Takes both the inner and outer aspects of marketing into account
• Step-by-step process builds understanding and real-world skills
• Based on principles proven to work to attract clients
• Organized approach, not random tactics
• Completely action-oriented with doable steps
• Fun and engaging every step of the way
• You'll master skills you can use for the life of your business

What exactly will happen when you enroll for the Fast Track to More Clients Program?
Upon reserving your space and paying for the Fast Track Program, you'll receive the in-depth workbook in pdf format. You'll print this workbook, 3-hole punch it and place it in a binder. This will be your guide for the complete Fast Track Program.

As the group progresses, you'll receive many more online materials, such as samples of each of the Fast Track Marketing Steps. You'll also receive other worksheets in Word format that will enable you to create detailed Marketing Action Plans.

As the start date of the program approaches, you'll get occasional email reminders. You'll be fully informed and prepared to engage completely in the program.

When the program starts, our facilitator will be on the tele-sessions working with you through the seven steps. Email or call us today (616-676-3330) to reserve the Fast Track program for your company.