Wondering how to attract more clients or how to bring in the business you want and need?

You can be a better marketer of your services, and it can be easier than you think.

There are five main challenges in marketing a business:

1. Getting the attention of prospective clients.
2. Giving them enough information to interest them in exploring working with you.
3. Turning that interest into a commitment to work with you.
4. Negotiating the terms of doing business so that you make a decent profit
5. Serving clients so that they both return and send you referrals.

If you can do all of those things you don't need marketing mentoring.

However, if you could do better, perhaps you need a little assistance. Many professionals and other service businesses struggle with marketing. From developing marketing strategies and plans to finding the motivation, ensuring productivity, and closing sales, they are not sure how it works, where to start or what to do.

Perhaps you've tried a number of marketing activities with mixed results. Or maybe your "word-of-mouth pipeline" has dried up and you don't know where to find your next clients. Or it could be that you know what to do and you just cannot find the motivation or increase your productivity enough to implement a quality action plan. You need some direction and some support.

If any of the above are true, you've come to the right place.

Taking Leadership and Organizational Management to the Next Level

We work with self-employed professionals and other professional service businesses who are serious about learning the leadership and organizational management skills required to take their business to the next level. They realize that the only way they're going to survive and thrive is by developing marketing strategies and plans, implementing them and setting up a system for consistently practicing better marketing.

What You Need to be Successful at Growing Your Business

You really only need three things to be successful at marketing.

The first thing you need is commitment. You must really want to take your business to new heights. Ideally your business should be more than a living, but a calling, something that you feel really makes a difference. This gives you the motivation and productivity that results in increased sales. Marketing is one of the key vehicles that helps take your business where you want it to go.

The second is "marketing know-how." That comes from good information and practice. The trouble is that there is so much marketing information out there that it can be overwhelming. What really works in the marketing maze of how to attract clients? What can you do that won't cost a fortune? When developing marketing strategies and plans, are there some that are both effective and don't take up a huge amount of time?

The third thing you need is some kind of support. When you are trying to master something that is both new and complex, you don't do it on your own. If you do, it will take you longer, cost you more and result in more failures. By working with a mentor you'll strengthen your leadership and organizational management skills by speeding up your know-how by five, ten, even twenty times. If you work with someone who's been there before to guide you on the path you'll have a lot less trial and error.

Details may be Interfering with Motivation, Productivity and Sales

Mentoring isn't for people who need a few marketing ideas or a little coaching. You already know more than you can implement. The thing is, you get stuck and your great plans don't amount to much. You have big ideas but you keep getting distracted by the details. This negatively affects your motivation, productivity and sales. Your know-how hasn't caught up with your aspirations. And the trial and error is wearing on you.

You may Desire a Boost in Productivity, or a Fresh Quality Action Plan

On the other hand, you may desire a boost in your own productivity, or begin a fresh quality action plan. You may be very successful in your business but have reached a plateau and want to take your business to the next level. You want to learn how you can market more effectively to grow faster. You don't have anyone you can talk to about marketing and you need both a partner in developing marketing strategies and plans, and someone to hold your feet to the fire. This is exactly what we do.

You're a good candidate for marketing mentoring if:

1. You are a self-employed professional, partner in a professional firm or owner of a business who offers a professional service.
2. You are committed to being a better marketer, developing marketing strategies and plans, and growing your business.
3. You are willing to invest a certain amount of time, energy and money to marketing.
4. You are open to trying things outside your current comfort zone.
5. You are patient and understand that results can take some time.
6. You can take direction, but also have the leadership and organizational management skills to take decisive action.

If this fits you, we can show you hot to attract more clients and work together successfully.

With Marketing Mentoring we use the "7-Step Fast Track Model"

This proven methodology was developed by Robert Middleton and has been used successfully with thousands of self-employed professionals and professional service businesses.

1. Marketing Ball - The Game of Marketing

The first thing you need to understand is how the game of marketing is played - and won. Successful marketing is not a random set of activities; it involves developing marketing strategies and plans, and has an underlying structure and set of rules you must follow to be successful. When you understand the game you can finally start to play it with some confidence.

2. Marketing Mindset - The Inner Game of Marketing

How you think about marketing your business is a big key to success. If you are avoiding marketing, lacking productivity to implement quality action plans or just plain confused about what to do next, you need to change your current marketing mindset to be successful. The good news is that it's easier than you think.

3. Marketing Syntax - The Language of Marketing

Most people don't realize that marketing has a language. If you use the right language, you generate attention and interest. You've probably noticed at networking events how certain people attract more clients just by the language they use. If you use the wrong language, your prospects won't pay attention to you. It's absolutely necessary that all your marketing messages and communications adhere to the language of marketing.

4. Core Marketing Message - The Value of Marketing

Your first important step in marketing is to create a marketing message that speaks to the needs and desires of your clients. When you have such a message, you have created a foundation that will be utilized in all your marketing. This message is key in the game of how to attract more clients. A great marketing message tells the prospect what's in it for them to do business with you.

5. Marketing Information - The Currency of Marketing

Once you have the attention and interest of a prospect, the next thing they want is more information. We call marketing information "currency," because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.

6. Marketing Strategies - The How-To of Marketing

Once you have the foundation of your marketing message and information, it's time to start implementing your marketing strategies and plans. Strategies include everything from networking to speaking to mailings to publishing. Much of what you've been developing, you need to begin implementing, choosing the marketing strategies and plans that are the most appropriate and effective for your business.

7. Marketing Action Plans - The Structure of Marketing

Your final marketing step is developing a very detailed quality action plan or plans. It's not enough to know the strategies you are going to use, you need to map them out like a blueprint with very specific objectives and action steps. Your productivity will soar once you have a solid quality action plan. You will be well on your way to attracting all the business you need.

Marketing Mentoring Format and Results

Mentoring sessions are done by phone or in person and are typically 60 to 90 minutes in length. In between sessions you will work on assignments to increase your marketing skills in each of the Seven Fast Track Steps.

Depending on your current situation, we will take about twelve sessions in guiding you through the initial development of your marketing action plan. Then we will work with you additionally, as needed, to develop marketing materials and implement your marketing action plan until you are seeing results.

You will start seeing results well before we have completed our work with you. As your understanding of marketing increases, you will begin to communicate more effectively about your business and start generating more attention and interest. Your motivation, productivity, and sales will begin to take off. You'll start the process of "playing the game of marketing" and have some wins in the process.

After working through all Seven Fast Track Steps, you'll have a true grasp of how marketing works and you'll possess the leadership and organizational management skills to grow your business in ways you never before thought possible.

Getting over marketing obstacles

The biggest marketing obstacle to successful marketing isn't external. It's internal. We all have various beliefs and thoughts that tend to sabotage our marketing efforts. If you think... "I'm not a good marketer, I can't write, I don't like networking and web sites don't work," then what you say will become a self-fulfilling prophecy. When we work on Step #2 - Marketing Mindset, you'll be introduced to some very powerful management and performance improvement tools that will help you dramatically shift your marketing perspective.

About Your Marketing Mentor

Your Marketing Mentors are personally trained and certified by Robert Middleton. They have all gone through an extensive, in-depth training and coaching program and are qualified to train and coach clients using the Seven Marketing Principles. We will train you, coach you and keep you accountable for developing and implementing your marketing strategies and plans. Learn more about The Vantage Group, our backgrounds, and our sincere desire to help you in your business.

In-House Marketing Programs

We can customize an in-house marketing program for your business or professional firm. If you have ten or more people who need to master the skills of how to attract more clients, we can develop a program to meet your needs and your budget. Programs can include live training and coaching, programs led by teleconference and even virtual programs that include printed and online materials and follow up by email. If you are interested in an in-house program, please fill the Free Consultation Request form, and we'll get back to you.

Request a Free Consultation

Are you ready to move beyond weekend seminars and motivational speakers? Are you ready to learn the skills necessary to move your organization to the next level?

We offer a 30-45 minute complimentary consultation to potential new clients, the purpose of which is to clarify your issues, identify at least one important goal you would like to accomplish, and determine if we are a good fit for you. This is a time for you to decide if you are ready to move forward and if we are the organization to help you do that. At the same time, we will assess your situation and offer honest feedback about whether or not we can support you in achieving your goals.

Please fill out the information below to request your Free consultation.