Darrell Crawford, CPBA, CPVA, founder and President, has more than twenty years of experience consulting both entrepreneurial and large corporations. He is a certified personal Formula for Success™ coach and is a certified Personality Behavior and Values analyst applying the DISC assessment tool. He and his team currently have worked with over 150 businesses using the DISC Success Insights tools to help them make better hiring decisions, retain employees, coach managers, and strengthen sales teams.

Prior to founding Vantage, Crawford was a certified coach and board facilitator for The Alternative Board and founded the first TAB Boards in Michigan. He gained advertising and marketing experience with various firms as an account executive and advertising agency president, working on national automotive, retail and packaging accounts. Crawford helped develop the groundwork for two West Michigan advertising agencies and was responsible for directing the acquisition and management of several key accounts. His expertise in developing sales teams for the agencies translated into millions of dollars of sales throughout the more than 15 years he led these organizations.

He has also served as a guest lecturer at Michigan State University and as a conference speaker on subjects relating to marketing and sales, hiring and pre-employment testing. He currently conducts workshops for marketing, sales, Dynamic Communication and Strategic Planning throughout the United States.

Richard Wroten, Executive Vice President, specializes in results planning, marketing effectiveness and team-building services to the executive suite of companies, both domestic and international.  Richard assists owners and executive managers to accomplish short-term results consistent with company values and long-term priorities.  He enjoys "putting the teeth" into the strategic plan – helping to bring about clarity, accountability and substantive progress. While Richard's experience spans a wide range of industries, his emphasis is on the health care, hi-tech and service industries.

In addition to his business advisory, Richard is a highly-sought public speaker on the subjects of leadership, customer service, team effectiveness and life balance. He has facilitated over 100 seminars focused on goal setting, time management, managing through transition and business networking skills. Richard blends practical substance with inspiration and humor to uplift and inform his listeners.

Richard's past experience includes over twenty years in top management with two large public companies and as a partner with an international CPA and consulting firm. In addition, he has owned businesses related to residential & commercial mortgage finance; telecommunications; and, client relationship systems technology.  As a result, he brings an innovative, team-building entrepreneurial spirit. In 1983, Richard received a Presidential Commendation for distinguished service during the Reagan Administration.